Answer
Nov 15, 2024 - 09:27 AM
JCPenney towels gained attention due to a viral TikTok video in 2023, where a user demonstrated their high quality and affordability, leading to increased demand and popularity. This social media exposure highlighted the brand's reputation for offering durable and plush towels at competitive prices. As a result, many consumers sought out JCPenney towels, boosting their visibility and sales.